Values
Noviant's objective is to be a company of excellence in all aspects. Noviant's values are:

Customer-oriented approach
A leading principle in Noviant's operation is profoundly to understand the customer's needs and to provide the customer with the right products and services.

Entrepreneurship
Noviant's business is driven by entrepreneurship, which generates accurate, flexible, economic and innovative solutions.

Responsibility
In all its activities, Noviant takes into account the requirements set by the environment and by society, and it seeks to anticipate changing needs in the future.

Objectives
Noviant aims to be the world leader in the production and marketing of water-soluble polymers. Its objectives are:

• New applications and new products account for 20% of annual net sales.
• Return on capital employed over 20% per year.
• Continuous and systematic improvement of quality in everything Noviant does.

Strategy
Noviant aims for its objectives through:

• Excellent expertise in core customer areas combined with high-quality products and services.
• Expanding the market and customer base for CMC by means of new applications.
• Innovations and product development based on long-term relations with key customer industries.
• Enhancing cost-effectiveness and production efficiency by continuous improvement of production facilities.
• Investments and acquisitions which support growth.

Knowledge capital
Noviant's strength as a speciality chemicals supplier is based on profound knowledge of the process technology, chemistry and properties of the products, as well as a comprehensive view of the end uses of the products. This knowledge capital has been built up during more than 50 years of experience in CMC production and CMC product development and it is the most important tool for the development of future technologies and to maintain and further develop Noviant's competitive edge.